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Tag Archives: B Corp

  • The Responsible Company - our partners are giving back!

    Gazelle Sports is a certified Benefit Corporation. That means we’ve committed to using our business as a force for good.

    We pursue a triple bottom line, measuring our success not only in profits generated, but also in the positive social and environmental impacts we have on our community. Our focus is on the three P’s, people, planet and lastly, profits.

    We also partner with responsible companies that are focused on making a difference. Here's more about what they're doing:


    • Adidas is recognized on the Dow Jones Sustainability Index and, in 2015, Adidas was ranked third on an index of Global 100 most sustainable corporations in the world.
    • By 2018, Adidas aims to source 100% sustainable cotton.
    • Adidas has terminated relationships with suppliers who do not meet environmental, safety and human rights compliance.



    • Asics donated $692,160 to community organizations from 2013-2014.



    • Brooks’ headquarters in Seattle, WA, are LEED Platinum certified, which means it uses 75% less energy than a typical building.
    • Brooks is a member of the Sustainable Apparel Coalition and, in 2014, became a Bluesign System partner as a way to enhance transparency and improve the sustainability of its apparel supply chain.
    • In the last two years, Brooks has donated over $1 million through their Run B’cause program, which supports organizations that promote healthy, active lifestyles in their communities.



    • By the end of 2015, Clif aims to be 90% Zero Waste at corporate headquarters, field events and facilities that make their food.
    • By the end of 2015, Clif aims to be 90% Zero Waste at corporate headquarters, field events and facilities that make their food.
    • Clif headquarters are LEED Platinum certified, and their office fleet and marketing trucks run on biodiesel.



    • Feetures is a Friend of the Forest, which means a portion of each sale is donated to The National Forest Foundation.
    • Feetures uses eco-friendly packaging which is composed of recycled paper and uses soy-based inks.



    • Through the Hybrid.Care giving program, Keen works with non-profit partners to make a difference in the places outdoor enthusiasts love now and for future generations.



    • New Balance is the only major shoe manufacturing company still making shoes in the US - they’ve now made or assembled more than 4 million pairs in the USA.
    • New Balance is a founding member of the Sustainable Apparel Coalition and a participating company and board member of the Fair Labor Association.



    • 88% of Nike apparel contains at least 5% organic cotton.
    • In the last 5 years, Nike has recycled 2 billion water bottles, turning them into material.
    • Nike donated $95.5 million in community contributions in 2013.



    • Patagonia sources 100% traceable down - a commitment that promises their down will come from responsible and humane farms.
    • Patagonia is a certified B Corp, just like us! They’re committed to using their business as a force for good.
    • Patagonia has a 1% for the Planet policy - 1% of profits each year are donated to environmentally-focused organizations working to keep our planet healthy.



    • Prana manufactures at least 20% of its products in the USA.



    • All Smartwool products are made in the US with the finest merino wool.
    • Smartwool, like us,  supports Girls on the Run, a non-profit program that encourages girls to develop self-respect and healthy lifestyles through running.



    • The North Face’s headquarters is 100% powered by on-site solar and wind sources.
    • The down used in The North Face’s products is responsible down certified, meaning it comes from sources that are committed to being humane and cruelty-free.
    • The North Face’s headquarters is 100% powered by on-site solar and wind sources.



    • Every unit of Toad&Co clothing is picked, packed, and shipped with unmatched enthusiasm by the PAC work crew. PAC is a life-skills training group that provides adults with developmental disabilities with training and work opportunities.



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  • Measure What Matters

    Bin SignageGazelle Sports, along with Local First and Cascade Engineering, were honored with the Measure What Matters Award at the 2014 B Corp Champions Retreat in Burlington, VT in early October.

    The award was given to three certified Benefit Corporations (B Corps) for their collaborative work in West Michigan to advocate for positive social and environmental change in their community.

    This honor for Gazelle Sports comes on the one-year anniversary of its B Corp certification, a designation awarded by B Lab, a non-profit group that promotes sustainable business practices. Each company must meet rigorous standards of social and environmental performance, accountability and transparency before it can be awarded with Benefit Corporation status.

    B Corp certified companies are actively leading the way in which success in business is defined; developing equitable and sustainable best practices to help solve social, environmental and business problems. They work to make a real difference for all of their stakeholders: owners, customers, employees, communities and the world.

    Gazelle Sports' co-founder and owner, Chris Lampen-Crowell, said, “Here in West Michigan, we are fortunate to follow the example set by one of the nation’s first B Corps, Cascade Engineering, and its CEO, Fred Keller. And now, Local First West Michigan is convening four other companies that have joined Cascade Engineering along with Grand Valley State University’s Business Ethics Department to learn from each other and increase the awareness of the B Corp movement. We’ve all agreed to use the B Corp measurement tools to assess our business practices and impact so that our success goes beyond anecdotal claims.”

    Gazelle Sports also uses a triple bottom line to help measure their progress. This accounting framework incorporates three dimensions of performance: social, environmental and financial (otherwise known as the 3Ps: people, planet, profits).

    "This practice provides for a great outcome since we as a company really want to be engaged in doing something through business to make the environment better and create more of a social/relationship-based economy, focused on people and connections, rather than only financial transactions," said Lampen-Crowell.

    Other B Corps in West Michigan include Better World Imports, Brewery Vivant and Bazanni Associates.

    Learn More about B Corporations.

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