Gazelle Sports is now a Certified Benefit Corporation, a designation awarded by B Lab, a non-profit group that promotes sustainable business practices. Each company must meet rigorous standards of social and environmental performance, accountability and transparency before it can be awarded with Benefit Corporation status.
Q. What is a certified Benefit Corporation?
A. Certified Benefit Corporations are a new type of corporations which uses the power of business to solve social and environmental problems. B Corp certification is to sustainable business what Fair Trade certification is to coffee or USDA Organic certification is to milk.
Q. Why do B Corps matter?
A. Certified B Corps are leading a global movement to redefine success in business. By voluntarily meeting higher standards of transparency, accountability and performance, Certified B Corps are distinguishing themselves in a cluttered marketplace by offering a positive vision of a better way to do business.