Mission & Values

We are Gazelle Sports

Our Story

Gazelle Sports was founded in downtown Kalamazoo in 1985. Today, there are locations in Holland, Grand Rapids, Kalamazoo and now Northville where Gazelle Sports strives for retail excellence by providing the world’s best customer care. Gazelle Sports offers footwear and apparel for active and casual use, provides free runs and walks, weekly clinics, training programs, and organizes and/or supports over 200 community events throughout the year.

Certified B Corp
Gazelle Sports is a Certified Benefit Corporation. Our goal from the very beginning was to give back to our community. Now, we have a way to measure our efforts and let everyone know we are committed to using our business as a force for good. Learn more here.

Our Mission

At Gazelle Sports we actively pursue, encourage and celebrate a healthy lifestyle. We strive for retail excellence by providing the world’s best customer care, focusing on a never ending commitment to unmatched product knowledge and creating friendly, positive relationships with customers, vendors and our communities.

Download our Media Kit here.

Our Values

Active Living

We Embrace active living as a means to live life well. Being active significantly impacts our health and sense of self.



We commit to gradual adaptation and problem solving that creates meaningful and sustainable improvements.



We promote, support and enable active living for all people. We invest and build a culture of health in our communities. We make a difference.


We approach all relationships with care. Our actions respect each other, our business, our customers and our community.



We enthusiastically develop knowledge and skills that impact our abilities while strengthening our organizational capacity.