In 1985, we partnered with New Balance because we loved that they were forerunners in offering varying shoe widths. Like us, they recognized people come in different shapes and sizes (as do their feet) and wanted to help not just advanced and pro athletes, but also the everyday ones — people running their very first 5K, or simply striving to live a more healthy and active life. Add in a shared dedication to community and giving back and, well, let’s just say we were made for each other.