The idea was to revolutionize the sensation of running by creating shoes with soft, cushioned landings followed by firm, explosive take-offs. You know, like running on clouds. A convergence of Swiss engineering and the vision of a professional athlete, On shoes launched in 2010 and were quickly embraced by other pro athletes and runners of all abilities around the world. For Gazelle Sports, a place wanting to revolutionize what a running store could be, partnering with On in 2013 was a no-brainer.